A single Mom with online business ambitions became a website design client after experiencing total disaster the previous two years. The client is foreign born and speaks conversational English, so without adequate pc skills or the ability to create business correspondence in English, over the course of time she fell victim to what I would characterize as online scams. Many decisions were based on late night television commercials, and trusted advisors were what she really needed. Each of her 8-10 www domains made zero dollars over two years, yet she continued ignoring my advice in the hope of salvaging these cookie cutter sites into a profitable business.
Don’t use dark colour text on dark backgrounds. For example, red text on dark blue or red on black are horrendously difficult to read. If you are doing colour text, make sure there is high contrast between the text and the background. Dark text on a light background is easier to read then light text on a dark background.
I also use what I call my “Web design planning worksheet”. This worksheet gives “milestones” or deadlines for each phase of the Graphic Design Falkirk project. Things like “In 2 weeks the general layout will be done” and “2 weeks after that, the site will be coded and launched” and then “In one moth after the web site is launched, we will evaluate it to see what needs to be adjusted”, etc. (these are just examples, by the way. the details included in one of my actual worksheets gives exact dates and more specific milestones).
Iconic logotype or combination logo – These logos contain a Graphic Design plus the company name. The symbol and the name are adjusted side by side or one above the other. Once the company proves its ability than the symbol and the word can be separately used and become recognized company logo.
CB: It’s interesting – when I launched, I was after the 25 to 35-year old crowd; but I’ve actually found the guys who were 35 to 55 range. So it’s the middle age, career oriented guys who appreciate designer fashion.
It is important to have a clean web and clear web page. This will make the viewers to stay on the page and not leave the page. Viewers should feel free to navigate in the site without any problem. This is why it is important to create a web design that is informative, attractive and user friendly.